Singapore magic duo JC Sum and Magic Babe Ning read the minds of 100 volunteers in 60 minutes on 7 Jan 2012 at Sinema Old School. The volunteers, garnered from Facebook, participated in picking words from books, stories from newspapers, creating a composite picture and the duo successfully detected them. As the volunteers streamed into the hall, the duo were blindfolded and ear-plugged for an hour and half before the mind reading started.
"This is something we do for the arts to put Singapore on the world map. If we can do so in an innovative way such a record like this, that's our motivation. We don't worry too much about the skeptics," quipped JC Sum Adjudicating this record with SBOR were two committee members of the Singapore chapter of the International Brotherhood of Magicians. JC Sum's personal account of the amazing feat: http://backstagebusiness.wordpress.com/2012/01/08/new-world-record-100-minds-in-60-minutes-part-1/